After an extensive google search, it turns out that Terri had the right train of thought. There is a fitness company called Orangetheory Fitness engaged in a guerrilla marketing campaign to raise awareness on their program. An innovative way to advertise some of their new gyms as they enter the market in the area. I am not sure of the effectiveness of the campaign. The bike I spotted was beside a busy road and not near any pedestrian (or cyclist) paths. Hard to understand the meaning of the campaign if it is not recognized. Of course, here I am discussing these bikes with my blog friends so I guess that they accomplished one of their objectives: Brand Awareness.
Still, I am not convinced. Reading some of the notes I have found on the net, the reaction is mixed. In some areas where they take their cycling seriously, this hasn't been well received. I read an article from Seattle that has some people complaining that the company is trying to exploit on the ghost bike theme where people leave bikes painted white as a memorial for cyclists who have died in accidents.
I would tend to agree with that line of thinking. If your intended market is people who are exercise and work out for fitness, do you really want to get sideways with them? Cyclists can be a very loyal, fanatical, die hard breed. Not necessarily a group I would want to cross lightly.
Speaking of lightly, I am on the road again in the morning. Heading out to the midwest for a few days of back-to-back audits. I am still way behind at work, but at least it's a change of scenery. Oh, and remind me to tell you of the dogs' adventures....